More than 55% of people watch video online every day. Using video to attract and recruit talent is increasingly popular because of video’s superior ability to engage an audience and retain attention. Video is a more complete way to show the culture of your company. In a recruitment video you can demonstrate the excitement and passion around the the company’s mission, products and services. The quality of videos shot with cell phones is significantly improving. This “Reality TV” style of communication delivers a more authentic peek inside your company. Your future employees are waiting for you to communicate with video. Are you ready?