When recruiting talent today, it pays to think like a marketer. Know what your future employees are interested in and reach them where they are with a well planned message. Increase your company’s public presence by showcasing company culture, daily work descriptions, and advancement opportunity details. It is in your best interest to make use of diverse media. Video, social, and company job sites are currently the best channels for attracting new talent. Do not skip the important step of optimizing all messaging to be easily viewed on both iPhones and Android phones. Be sure to test your message on both types of phones so that you can experience what your audience will see.