Measuring Media EffectivenessMany recruitment advertising media work well for attracting your target applicant, but selecting the most efficient media is no easy task. Several things must be measured on a regular basis:
1. Cost
2. Coverage
3. Readership Demos
4. Publishing schedule, deadlines and formats
5. Special Offers
ProofingBy cross referencing these five media characteristics, AXXIS helps you to determine the best uses for current media and any new media that you may wish to have us investigate. This research is done for you at no cost. You always maintain control of your recruitment advertising by proofing and signing off on ads prior to placement with the media. AXXIS will not place an ad without your approval.
Keyword SelectionWhere your recruitment ad is positioned within a newspaper and section can make or break the response. AXXIS will take the time to ensure that all the bases are covered. We have discovered that small adjustments to the placement and use of referral ads can provide huge improvements in the response that you are able to generate.
|
